The promotion of gender equality, as well as a better gender balance in all sectors, is crucial, and without the active participation of women in executive positions, there is no true development. Practice shows that companies that consider equal representation of women and diversity on other grounds in management undoubtedly achieve higher profits, are more innovative, and have a better business reputation. I am proud to support the Women on Boards Adria mission from the beginning, as it is a positive example of the importance of united forces on the road to creating better conditions for everyone.